
“How Gossip Fuels Convergence”
1) Gossip as a social function p.84
-Deborah Jones 1980, feminist writer who claims that gossip is an intimate process that allows women to share common experience and learn from one another.
-Gossip builds or accentuates common ground between its participants
2) Cyberspace broadens the sphere of gossip p. 84
-Continuing this feminist line of thought, Jenkins says that cyberspace users can benefit in this same way.
-On the internet things we talk about are more universal, yet conversations can still be intimate
-Gossip is fueled by topics that are personal to you….
-focus group says 60.9% say the ethical conduct of American Idol contestants was a central topic of their gossip p.84
3) Value in gossip
-different ethnic groups talk virtually about ethics and learn more about how they each see the world. Gossip is valuable in this way!
-ethically dubious on-air conduct frequently encourages a public discussion of ethics and morality that reaffirms much more conservative values and assumptions
-Gossip may be what Jenkins calls a “Consensus forming process.” It is a process through which collective intelligence generates shared knowledge.
-Jenkins calls reality television viewers a “Consumption community.”
4) Synergies
-The consumption community’s consensus forming process is 2 part: First, they discuss the performance. Second, they discuss the outcomes
-Both of these can motivate viewers to leave their t.v. sets and look for additional information and further discussions on the internet.
-Gossip about these issues can form consensus and predict a “common sense outcome” p 86
-As television viewers place their votes (text messaging), phone friends to gossip, and browse the internet looking for more info, they are participating in convergence culture.
